HMGT 335 HMGT335 ASSIGNMENT 4 PLACE AND PRICING DECISION - UMUC
UMUC HMGT 335 Assignment 4 Place and Pricing Decision
1. A brief overview of the organization's service/products and a description of their target market. This is important to ensure that your analysis considers the needs of the target market in evaluating their pricing and channel decisions.
2. How do you think the organization arrives at its price? Refer to the Week 6 Overview for a framework of some of the pricing considerations and discuss those that appear relevant to your organization.
Do you think the pricing strategy is appropriate? Can it be improved to meet its customer’s needs better?
Is the organization hindered or helped in their pricing decisions by government or payer restrictions? If so, how do these restrictions impact their pricing strategy?
What kind of value delivery network does the organization employ, e.g., horizontal or vertical, and what is their distribution strategy, e.g., exclusive, intensive, or intensive? What factors influence the distribution strategies of this organization? Are they customer-focused? If possible, outline all of the channel members and what function they perform to serve the customer?
Can you recommend any changes to the value delivery network that would serve customer needs better?
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